Book Review: The Four Steps to the Epiphany

This is actually two books masquerading as one. The first is full of great advice on how to identify a genuine customer need and validate it before creating a company around it. In my opinion, you should absolutely read this part, ideally 1-2 years before setting up shop. The second half is largely standard advice […]

Using the lens of Disruptive Innovation to find 10x product experiences

After attending a conference called The Makers Summit a couple of weeks back where I saw two founders talk about “10x” products, I figured there must be experts who have looked for patterns in how they emerge and written about them? And sure enough, as I started reading, I discovered there is a market phenomenon […]